From Turkey to the U.S.: A Journey of Hardship, Resilience, and Culinary Innovation
Tony Turkset’s journey began in Turkey, where he experienced a profound loss at just ten years old when his mother passed away, leaving him and his siblings in the care of their father. A year later, the family moved to the United States in search of opportunity, only to face the harsh realities of life in a new country. They lived in a small, crowded apartment, barely making ends meet, and Tony quickly learned the meaning of perseverance.
Despite the challenges, Tony refused to let his circumstances define him. While attending high school, he worked multiple jobs, determined to support his family and build a better future. During this time, he cultivated a passion for fitness and nutrition, inspired by the meals his mother had prepared—healthy, flavorful, and made with love. Tony began lifting weights, following structured meal plans, and studying the science of balanced nutrition, laying the foundation for his future endeavors.
In early adulthood, Tony and his brother-in-law took a leap of faith by opening a hookah lounge. Financial difficulties were constant, and for seven years, the business barely broke even. Yet Tony’s determination never wavered. He noticed that many customers were curious about health and wellness but lacked guidance, inspiring him to offer advice and healthy meal options. Using his mother’s recipes as a base, Tony created nutritious meals that were flavorful, satisfying, and approachable, proving that healthy eating could be enjoyable.
In 2015, Tony and his brother-in-law ventured into the restaurant industry by opening Hummus Mediterranean. Initial months were tough, and the business faced the risk of closing. However, a turning point came when word-of-mouth and curiosity drew crowds to their restaurant. The restaurant gained traction quickly, allowing Tony and his team to close the hookah lounge and focus on expanding Hummus Mediterranean. Investments in staff, equipment, and menu innovation reinforced their commitment to quality and service, earning rave reviews from customers who noted improvements in health, energy, and well-being.
Around the same time, Tony’s wife, Liana—a fitness competitor—began preparing meals for her clients using the restaurant’s kitchen. Recognizing a growing demand for convenient, nutritious meals, Tony and Liana launched Hummus Fit, combining their culinary and fitness expertise. They initially offered custom meals but soon standardized a menu of 40–50 options catering to various dietary needs. The business quickly thrived, thanks to their dedication to quality, customer engagement, and community outreach.
Liana’s creativity further elevated Hummus Fit with innovations like “Buffin Muffins,” which combined protein and muffins into a healthy, delicious snack. The COVID-19 pandemic presented challenges that might have crippled other businesses, but Tony and Liana adapted by expanding delivery, partnering with local gyms, and maintaining staff employment, exemplifying resilience, strategic thinking, and compassion.
The synergy between Tony and Liana has been central to their success. Their complementary skills—Tony’s operational expertise and innovative mindset paired with Liana’s product development and culinary artistry—have transformed Hummus Fit into more than a meal service; it is a lifestyle brand focused on health, wellness, and community.
Today, Hummus Mediterranean and Hummus Fit continue to grow, with plans to expand their reach, launch wellness programs, and further integrate fitness and nutrition into everyday life. Tony and Liana remain committed to giving back to their community, supporting causes related to health, education, and hunger. Their story is a testament to perseverance, innovation, and partnership—a powerful reminder that resilience and vision can transform hardship into lasting impact.
Q: Please tell us a little bit about your family.
Father 1st, else after, Theo, Zayn and Liana.
Q: Please tell us about your current, past, or future career. What do you love most about what you do?
Having the ability to provide customers a better lifestyle focused on health and wellness.
Q: What advice would you give to people?
Challenges early in life are not setbacks—they are the foundation of who we become. Facing adversity teaches resilience, determination, and the power of persistence. Every obstacle we overcome builds strength, sharpens focus, and fuels our drive to succeed.
Success isn’t about avoiding failure—it’s about learning from it, turning hardship into opportunity, and refusing to quit when life gets tough. Those early struggles shape our mindset, our work ethic, and our character, giving us the tools to face anything that comes our way.
The trials we endure become the pillars of our growth. They mold us into leaders, innovators, and unstoppable forces. Adversity isn’t the end of the story—it’s the spark that ignites greatness.
Q: Where do you see yourself in 5 to 10 years?
Their vision for the future is to expand their impact and reach more people. They want to offer more fitness and nutrition programs, guides, and events. They want to create a holistic approach to wellness that addresses the mind, body, and spirit.
Tony Turkset & Our Community
Q: What are a couple of your favorite restaurants in our community?
Every restaurant in our community brings its own unique flavor and personality, contributing to the vibrant dining scene in Holbrook. Each establishment works tirelessly to serve residents with dedication, whether through exceptional cuisine, welcoming atmospheres, or personalized service. From cozy family-owned spots to innovative eateries, these local gems play a vital role in creating a sense of community and connection. Their commitment ensures that every dining experience is memorable, supporting not just the appetites but also the spirit of Holbrook. Together, they make our town a destination for great food and genuine hospitality.
Q: How long have you lived or worked in our community?
I have proudly owned and operated a business in our community for the past 10 years, serving local residents and contributing to its growth and vitality. My decade-long experience reflects a deep commitment, strong relationships, and a dedication to providing exceptional service that supports and strengthens the community.
Q: What current or former local business makes you the most nostalgic about our community?
Holbrook has such a deep history, it would be difficult to single out one specific business.
Q: What is your favorite thing or something unique about our community?
Tony and his team are grateful for their journey and their community. They are proud of what they have achieved and excited for what’s to come. They are also an inspiration to others who want to pursue their dreams and make a difference.
Q: If you could choose anyone that is alive today and not a relative; with whom would you love to have lunch? Why? And where locally would y’all meet for this lunch?
For Fun
Q: What is one of your favorite movies? TV shows?
Q: (Even for friends or family), what is something interesting that most people don’t know about you?
Q: What would you rate a 10 out of 10?
A day spent with my wife and children
Q: Who inspires you to be better?
The greatest inspiration in my life comes from my wife and children. Their unwavering support, love, and belief in me motivate me every day to strive for excellence and embrace challenges with determination. My wife’s strength, wisdom, and encouragement guide me through difficult decisions, while my children’s curiosity, energy, and joy remind me of the importance of perseverance and optimism. Seeing their growth and happiness drives me to become a better person, both professionally and personally. Every success I achieve is fueled by their presence, and they are the constant source of motivation that shapes who I am today.
Q: Finally, what 3 words or phrases come to mind when you think of the word HOME?
Culture, Tradition and Family
